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Under the Canopy:
The Burro Journal
Stories from the build, tips from the field, notes on gear, markets, and everything else under the canopy.
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Hardware Is Hard: Lessons I Learned Building Burro’s First Product
Anyone who's built a hardware product knows the phrase, "hardware is hard" exists for a reason. Here's my story of understanding what that really means, firsthand. 2025 was a big year for Burro, marking our official launch in shipping out our first product ( you can watch our short video of our launch day here ). This journey started a little over a year ago when my popup canopy tent collapsed in the rain, which sparked my interest (and subsequent obsession) with this space

Jake Koenig
3 days ago3 min read


Farmer Market Tent Weight Requirements: What Our National Survey Revealed
When designing the Burro Tent Weight, we needed to make sure it could meet the real-world requirements of markets across the country. Tent weight rules vary widely, so we surveyed 77 market organizations across 27 states to understand the national averages and the full range vendors are expected to meet. We used these insights directly to determine the capacity range of the Burro Tent Weight. We learned a lot from this survey, and figured others might find it helpful too, so

Jake Koenig
Nov 18, 20252 min read


Burro Tent Weight Launch: Our First Delivery
Burro’s first tent weights are out in the world. Join founder Jake Koenig at the Beacon Farmers Market as he delivers the first set and captures vendors’ reactions.

Jake Koenig
Nov 4, 20251 min read


Why Tent Weights for Market Vendors
Burro founder, Jake Koenig, shares why he's been obsessed with designing a great popup canopy tent weight for outdoor market vendors.

Jake Koenig
Oct 28, 20254 min read
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